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The brand showed a growth of Despite being an offline player, Oppo is gradually making its presence felt in the online channel.

International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker

Its K1 was launched as an online exclusive model in February this year. In fact, the brand was second in the online channel with India smartphone market saw highest ever second quarter shipment of Not surprisingly, Indian consumers bought maximum smartphones priced between Rs 14, — Rs 21, in the last quarter.

Smartphone brands focused on the mid-range segment, which according to the research firm saw a growth of OnePlus has an astonishing growth with The brand had a The Chinese internet company has maintained its dominance in the online channel with Just recently, the company announced the opening of its th exclusive Mi Store, helping the company grow in small towns and rural areas.

Riding on the success of the Galaxy A series across low and mid-price segments, Samsung made a comeback and registered a strong Galaxy A10 and A2 Core were among the top five models overall for the market.


  1. IDC: Smartphone shipments up 9.9% in India in Q2 12222, Xiaomi still maintains lead over Samsung.
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  3. IDC: Smartphone shipments up 9.9% in India in Q2 12222.
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  6. India Smartphone Market Exits 2018 with Highest Ever Shipments of 142.3 million, IDC India Reports.
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Even the Galaxy M series exclusive online till the end of Q2CY19 saw price reductions which helped retain the At number three, Vivo saw a strong YoY growth of The vendor was second in the online channel with Offline channel registered an 8. This resulted in YoY growth of Rs 14, price segment.

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Rs 14, to Rs 21, with This was mainly due to the demand from customers looking to upgrade their phones, additionally fuelled by China-based brands, which are bringing innovations and flagship like design language at mid-price segments. Rs 28,, was the second-fastest-growing segment with OnePlus led this segment with a


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